Christmas in July

  • michaelianhomeWestern North Carolina and the Advent of Christmas in July #christmasinjuly #westernnorthcarolina

    Did you know that the first reference to the phrase 'Christmas in July' happened right here in Western North Carolina? In July 1933, Camp Keystone, a girl's summer camp in Brevard, North Carolina, celebrated with a Christmas tree, gifts, and a visit by Santa Claus. It was described as having all the wonder and mystery of the traditional Christmas. A few years later the idea became a nationwide phenomenon with the release of a movie with the same title. American advertisers began using Christmas in July themes in print for summertime sales as early as 1950 and the idea has been going strong world-wide ever since. It is especially popular in the southern hemisphere where July is their winter season. Christmas in July events are held in order to have Christmas with a winter feel like in the northern hemisphere.
    In the United States, Christmas in July is often used as a marketing tool, however, at Michaelian Home, we want to use the camp-inspired holiday to celebrate not just the wonder of Christmas but also all of the world-renowned camps in our area. Western North Carolina is home to more summer camps than we can count, each one more famous than the last. And Michaelian Home, head-quarted in western NC has designed entire collections with these camps as inspiration. So whether you need holiday inspired rugs and pillows or cotton camp rugs, we've got you covered (literally floor covered). So yes, this year we will indeed be celebrating Christmas in July. Happy Holiday from our home to yours! #christmas #holidaydecor #winteriscoming #woolrugs #needlepointpillows #pillows #woolpillows
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