Who was Frank Michaelian?
Who was Frank Michaelian? He was a successful businessman, a
renowned art collector, a world traveler, and accomplished producer
of fine floor coverings.
Starting in the 1920's, Frank Michaelian began to travel to China, India, Persia, Africa, and Europe to build his rug manufacturing and importing business. When he traveled to these places, he acquired art material of many styles and mediums. Over the years this constant traveling and artwork purchasing built into a grand collection. So grand that it was referred to as "The Renowned Collection of Frank Michaelian."
At a time when the majority of the world's largest consumer market (the U.S.) didn't know anything about Persia except flying carpets and what they read in "The Thief of Bagdad", Frank Michaelian was experiencing the different cultures of the world in person and successfully marketing his Michaelian brand name. A name that was associated with luxury and value. But how was he successful at gaining such a momentum in the industry and among art collectors during his time? Mostly because he was very social. He corresponded with his many friends all over the world and when he came to his friend's country, they made a big deal about it and greeted him warmly, eagerly talking to him and sharing with him the intimate details of their cultures, philosophies, and opinions.
Starting in the 1920's, Frank Michaelian began to travel to China, India, Persia, Africa, and Europe to build his rug manufacturing and importing business. When he traveled to these places, he acquired art material of many styles and mediums. Over the years this constant traveling and artwork purchasing built into a grand collection. So grand that it was referred to as "The Renowned Collection of Frank Michaelian."
At a time when the majority of the world's largest consumer market (the U.S.) didn't know anything about Persia except flying carpets and what they read in "The Thief of Bagdad", Frank Michaelian was experiencing the different cultures of the world in person and successfully marketing his Michaelian brand name. A name that was associated with luxury and value. But how was he successful at gaining such a momentum in the industry and among art collectors during his time? Mostly because he was very social. He corresponded with his many friends all over the world and when he came to his friend's country, they made a big deal about it and greeted him warmly, eagerly talking to him and sharing with him the intimate details of their cultures, philosophies, and opinions.
